With WordPress as a CMS, you can create or have created various types of websites easily and inexpensively without any programming knowledge. Because WordPress has long been more than just a blogging platform.
And because a WordPress website is also easy to use, the CMS is almost always the first choice when it comes to new business websites. This is how WordPress has developed into the world’s most successful CMS.
Why WordPress for business websites?
First of all, the question arises as to what exactly makes WordPress websites ideal for corporate websites?
Regardless of whether you want to launch a startup or already run an established company, a good website is the linchpin of your online strategy. The whole thing should of course have an appealing web design, and one or the other function will certainly be on the wish list.
Both are possible with WordPress.
Thousands of themes to design the website
The web design of a WordPress website is usually based on a so-called theme. This is a kind of master design, so to speak, that creates the framework for the design and determines fonts, colors, layout, etc.
Technically speaking, WordPress themes are zipped files that you have to upload and install directly in your WordPress account. Once installed, the entire site, including all subpages, looks like it was made from one piece.
The web design of a commercial website should be completely individual so that it doesn’t look like dozens of other websites, and so that it naturally also represents the general corporate design of your company. There are generally two ways to achieve this individual web design:
Find and customize a suitable theme
On the one hand, there are thousands of themes that serve as a kind of design template for a WordPress website. On marketplaces such as Themeforest you will find themes suitable for various industries, so that you often only have to adjust individual aspects (e.g. colors).
Some might object: I don’t want an off-the-shelf layout! This is understandable, especially with business websites. But it doesn’t have to look like it’s off the shelf either, because most premium themes have a number of setting options that can be used to customize your WordPress website.
Take a multipurpose theme and customize it 100%
Also at Themeforest you will find a certain type of themes that are super flexible and already contain a number of features, so-called multipurpose themes. A much more individual design is possible here, and you no longer have to worry about many functions.
At UltraPress, we usually choose the second way, namely with the Enfold theme. In another blog post you can read why we work with Enfold over and over again.
More advantages of (premium) themes for business websites
- In web design, you don’t start from scratch, you start with a preset design that you then have to adapt. Themes like Enfold also offer several demo versions that you can preset.
- The providers of premium themes usually offer one supportwho can help you with questions or problems.
- Likewise will free WordPress updates offered to close new security gaps.
- In addition to the design aspects, the themes (at least the paid ones) are usually technically up to date. However, it is always advisable to take a look at the update history to see when and how often a theme has been updated so far.
- That’s the theme SEO often already integrated in the themes, which means that the structure of your own website has good prerequisites for being found on Google right from the start.
- WordPress themes are ever unexpensive. In addition to many free themes, you pay between 20 and 60 euros for professional templates.
A suitable WordPress plugin for every function
If there are functions on your wish list that are not yet covered by the theme of your choice, the so-called plugins come into play. Plugins are functional extensions of the WordPress system that can be docked in modular form.
In order to equip the business website with additional widgets, shop functions or other features, it is advisable to simply use the WordPress plugin directory or the store code canyon to look through.
Whether contact forms, SEO tools or widgets for social networks – there are suitable plugins for a number of conceivable functions.
Installing such a plugin is extremely fast: Simply download it, upload it to your own WordPress backend and let it install itself. However, the actual work often waits with the individual configuration of the respective plugin, where in many cases a little specialist knowledge or experience can do no harm.
Isn’t WordPress more for blogging?
One thing is clear: the WordPress system was originally developed as software for bloggers. And it’s still excellent for that. WordPress is the most widely used software in the world when it comes to creating a blog.
But WordPress has long since evolved into a full-fledged Content Management System (CMS) for all kinds of websites. And so WordPress is also the first choice for business websites today.
So you can not only publish chronologically sorted blog posts, but also create pages and integrate widgets and other features into your own website with various plugins. The blog can of course have a prominent position on your business website, but you can also do without it entirely, which is not uncommon.
WordPress requires no programming knowledge
If you look at business websites designed with WordPress, you may be amazed as a non-programmer and non-designer. The professional designs and sophisticated widgets often look like first-class custom work.
But WordPress is a system for (almost) everyone. Once it has been installed, even a non-programmer can gradually and playfully work out the entire range of functions and designs.
Like most content management systems, WordPress offers a framework, a kind of framework within which you can let off steam as the builder of your business website.
And in addition to that, there is the huge pool of components from designs (themes) and functions (plugins) mentioned above, with which you can put together a page that reflects your personal wishes.
Conclusion: WordPress as the ideal basis for business websites
With WordPress you can create 100% individual and professional business websites that even non-programmers can maintain fairly quickly and easily.
In terms of functionality, hardly anything is left to be desired with WordPress, because a huge ecosystem of plugins and other extensions within themes has formed around the CMS over the years.