Why we can’t recommend WordPress

Why WordPress is the wrong tool for good websites

If you want to write a blog and publish new articles daily, is
WordPress the perfect tool.

However, this only applies if the following disadvantages can be accepted:

  • You don’t care about usability
  • You don’t care about clarity
  • You don’t need chapter overviews
  • Design is more important to you than content
  • Success in terms of conversions (customer inquiries, orders, etc.) is unimportant to you

WordPress templates ignore usability and user guidance.

Eye tracking studies use heatmaps to show where users are really looking. This is where the most important content should be.

WordPress templates ignore usability and user guidance

WordPress installations only have articles and comments and dodgy navigation

WordPress installations only have articles and comments and dodgy navigation

A standard WordPress article page

All other functions have to be laboriously installed, set up and configured. Since many functions are from different providers, some of them are not compatible, the admin area is different in each template and operation is tedious and confusing.

But wait a minute, there are great WordPress themes, some even free.

But wait a minute, there are great WordPress themes, some even free

Clear. But most WP themes offer great syting, but neither a clever concept nor really fundamentally important and useful functions.

 Large images on the start page without meaning, content or even further link
 The large images serve only as an eye catcher and push the essential content down
 Nice icons that don’t say anything and don’t lead to other content pages
 Usually the most important thing was missing on the page: the contact details of the owner
 No footer with contact details, imprint
 no chapter overview
 no list of news / updates
 no list of events
 no drop down menus
 no menu marker to show the user where they are

But why are these templates selling?

98% of great looking templates look great and that’s exactly why they buy them.
The template designers usually focus on a cool look, because you
so you can sell easier and faster.
Whether the WordPress site later gains new customers, whether it is easy to use or not
or breaks all the rules of usability and search engine optimization is den
designers don’t care. You sold the template.

Unfortunately, WordPress lacks some essential features to be a good CMS (Content Management System).

Unfortunately, WordPress lacks some essential features to be a good CMS (Content Management System).

Most WP themes offer great syting, but neither a clever concept nor really fundamentally important and meaningful functions.

 WordPress does not have an image handler: if you upload a 5MB image, it will
output even with 5MB and makes your page very slow
The page of one of our clients, a photographer, was 250 MB on the home page alone.
Even the most beautiful template is of no use if the system cannot reduce the size of the images
 WordPress has file management system in which you can organize images, files in folders and
Manage subfolders clearly
 WordPress does not have a unified inline editing feature, if you want to change something,
you always have to switch to the admin area.
 WordPress sites are often attacked automatically because the system is so widespread
So every WP page should be additionally secured

But I’ve already seen great websites built with WordPress.

Of course, you can also build high-quality and user-friendly websites with WordPress.

  • But you need someone who understands usability
  • But you need someone to install umpteen plug-ins and templates for you
  • You have to reckon with the fact that the operation of the site will be very inconsistent and difficult
  • However, the costs for this will be just as high as using a conventional and more professional system
  • This is also the reason why many high-quality company websites are not created with WordPress.

Most WordPress sites are “craft sites”

Most WordPress sites are craft sites

But most WordPress sites are “clicked together” by people who
don’t understand anything about conversion optimization, usability,
Search engine optimization or website programming or styling via CSS.

From the point of view of professional designers and programmers, it’s like if
you say to a car builder “buy some spare parts online and build
together with the cheapest possible vehicle”. The result is cheap, but it is questionable whether this homepage can really win new customers.

Does ATELIERVISION really not make any WordPress sites?

But! We build blogs with WordPress. But only blogs:

ATELIERVISION really doesn't do any WordPress sites

BUT, so that the blogs have the following important properties:

  • Categories with the latest entries already on the home page
  • Categories with overviews of all articles and scrolling function
  • Categories with overviews of all articles and scrolling function
  • All articles show matching products from the online shop

were many hours of conception and conversion with many plug-ins for additional functions
necessary. The subsequent installation of a category on the start page in the menu is
still about half an hour of additional work, since the operation is so complex and
is inconsistent.

A good CMS (Content Management System) should be able to do more than refer to external plugins.

A good CMS content management system should be able to do more than refer to external plugins

This is a standard start page based on our CMS LUCID. www.lucid2.de
Everything your users want is in here:

 Top left and on each page: the logo
 Top left and on every page: the full-text search
 Top left and on each page: the language selection
 The chapters and menu items are highlighted at the top

 Each menu item can be provided with sub-menus and can be opened
 The slider images all always represent an essential chapter of the website
 The slider images all have a text, a link and a button to click on
 Below the slider is a text that briefly explains what the website is about

 Below you will find the latest news or events (removable)
 The footer contains the company name, address, important links (imprint and data protection
 At the bottom a short text for the search engines with the most important search terms

Each LUCID2 always already contains:

Each LUCID2 is always included

Background of LUCID2 also includes:

 Search engine support on every page

 supports unlimited languages

 provides XMP and HTML sitemaps

 includes ACL rights management

 is multi-site capable

 delivers microdata according to schema.org

 Interfaces to RSS, OpenSearch, OpenGraph

 Caching according to YSlow and Google Page Speed ​​specifications

 Maximum security and burglary protection through 3 levels

 Prepared Statements / Intrusion Detection System (IDS)

 Output via template engine

10 points for perfect web design and shop design
This is how we work for your successful website

10 points for perfect web design and shop design

If you need a private page, click it together with WordPress.

If you really want your company website to gain new customers on a permanent basis, it is better to use a high-quality CMS

If you really want your company website to win new customers over the long term, it is better to use a high-quality CMS.

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