Was kostet WordPress

What does WordPress cost?

Yes, WordPress is open source software and is generally available free of charge. Nevertheless, costs can arise at different points if you want to run your own WordPress website. This article explains what these are, what to look out for when choosing a suitable hosting service and what the difference is between WordPress.org and WordPress.com.

Development WordPress

Anyone who decides to build their own website on the basis of WordPress has already cleared an important hurdle on the way to implementation. Namely the choice of the content management system. For a long time, WordPress was just a nice blog software for users without great demands. However, that has changed significantly: WordPress has now grown into a full-fledged CMS and forms the basis of around 22 percent of all offers on the Internet.
This impressive development is due to numerous factors. For one thing, WordPress continues to be easy to understand and use. Second, it’s free. Basically at least. Because depending on the demands you place on your website, there are still costs. The following is an overview of possible implementation variants, their respective advantages and disadvantages, and the associated monetary requirements.

Free WordPress.org

WordPress.org is the place to go if you want to download the installation files for open source software. This process is free. The site also features news, documentation, free themes and plugins, and forums where the huge and extremely active community behind the project offers support. And WordPress.org is the digital place where developers can contribute to the further development of the software – be it doing translations or contributing extensions to the code.
By the way, there is even a German version of WordPress.org, which runs under the name WordPress Germany.

Hosting costs

What you don’t get here though: a hosting service and a domain. This means: In order to really get your own WordPress website online, you need a partner – if you don’t have your own server available – who, of course, lets you pay for his service.
There are many hosting providers and they usually offer different packages with different scopes of services. The costs vary between about 0 and more than 100 euros per month, whereby completely free hosting is always associated with massive restrictions. More on that later.

design costs

Another potential cost center is the selection of the right theme. Sure, there are countless design templates for umme, but if you place a slightly higher functional demand on your WordPress website and value individuality, you should use a premium theme. The prices on one of the well-known marketplaces Themeforest.net for such are usually between 30 and 50 euros.

cost of features

Functional extensions can also be made through plug-ins, of which WordPress.org provides about 32,000 free of charge. But sometimes you can reach your goal faster and more elegantly with a commercial solution – and again you have to pull out your wallet.

Cost of building the website

You should also consider the effort involved in building a professional website. One or the other will be dependent on help in this regard simply because of a lack of time resources. And of course the support costs money. The configuration of a great slider, a contact form, an online shop, measures for search engine optimization or the adaptation to the corporate identity of your own company require know-how that you either have to acquire or buy.

maintenance costs

Last but not least, follow-up costs can arise when operating a CMS such as WordPress. WordPress, the installed plug-ins and the theme used are subject to regular further development. On the one hand to improve the functionality or to fix errors, on the other hand to close any security gaps that may arise. The latter in particular requires regular updates of the respective components. In addition, regular data backups of the website are necessary in order to be able to easily rebuild them in the event of destruction due to server problems or hacks. You can either do this yourself or leave it to a professional.

Commercial WordPress.com

Unlike WordPress.org, WordPress.com is a commercial website operated by Automattic, the company of WordPress co-founder Matt Mullenweg. Here, too, there are different service packages, all of which already include the hosting of the website. If you want to get rid of the restrictions of the free or cheap offers, you have to dig into your pocket and pay an annual fee. The service takes care of all the technical tasks in the background, so you don’t have to install the software, carry out updates or go to a hosting service. Here is an overview of what WordPress.com has to offer:

  • Base: free, WordPress.com URL, basic customization, no premium themes, no eCommerce, no video storage, three gigabytes of web space, may have ads, community support
  • Premium: $99 per year, custom domain, advanced customization, no premium themes, no eCommerce, limited video storage, 13 gigabytes of web space, no ads, email support
  • Business: $299 per year, custom domain, advanced customization options, 50+ premium themes, eCommerce, unlimited video storage, unlimited web space, no ads, live chat support

There are also possible costs for various upgrade options. For example, a custom design costs $30 per blog per year. The guided transfer of a WordPress.com site to a self-hosted WordPress.org site comes in at $129. For $120 a year, you get access to all of the premium themes on offer, while one takes $20. A website redirect swallows $13 per blog per year, VideoPress charges $60, all things being equal.


The best way to get away with it is to opt for a free WordPress.com website – and accept the limitations that come with it: no own domain, few customization options. But also no costs. However, it gets really expensive at WordPress.com if you want to guarantee your own URL, unlimited storage space for videos and images, and freedom from advertising. And you still don’t get real control – for example, it is not possible to integrate external services such as Google Analytics or Google AdSense.
So if it is important to you that you can design your WordPress website freely and expand it with third-party functions, you are better off choosing the WordPress.org variant. In this case, you pay for the hosting, the domain, possibly for a premium theme and premium plugins, but in return you always retain control of your WordPress website.
A hosting partnerwho also ensures that current updates are carried out, are with you Elbe network already found. We currently offer four hosting packages – from the free entry-level package to the professional package.
You are spoiled for choice!
Cover photo: “The Art of WordPress” by mkhmarketing found on Flickr.com under CC license.

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