Online events and webinars have become an integral part of the new reality. According to ClickMeeting’s latest State of Online Events report, more than 1.9 million online events with 26.6 million participants were held on the platform last year.
This represents an increase of over 320 percent compared to the pre-pandemic period.
Duration, day and time: Tuesday afternoon remains the most popular date for online events
Although people around the world seem tired of daily online meetings, ClickMeeting saw an increase in average session length in 2021 compared to 2020. Online meetings, which lasted an average of 66 minutes worldwide, were eleven minutes longer than in the previous year, while webinars, which lasted an average of 98 minutes, even increased by 16 minutes.
According to the ClickMeeting report, Tuesday was again the most popular day for online events, followed by Wednesday and Thursday. Preference is given to using the afternoon, namely 3 p.m. and 4 p.m. However, many online meetings also take place relatively early in the morning: The appointment at 7 a.m. ranks third among the most common times for online events.
Goals for online events in 2021: education, sales and marketing
According to ClickMeeting data, last year – as in 2020 – education-related events were the most popular. They accounted for 41% of all events held on the platform in 2021. Training courses also belonged to this category, including language courses and job-related coaching offers (11 percent of all events).
Since many companies have shifted activities and processes to the digital area in the last two years, there are also changes in sales and marketing. Tools such as webinars have gained popularity, especially after the outbreak of the corona pandemic. Almost 20% of ClickMeeting events in 2021 had a marketing or PR background, 16% aimed to support direct sales.
“ClickMeeting is a platform for webinars, distance learning and video conferencing. Last year, more than 1,100 major events were also organized using the tool. Webcasting technology was used to enable up to 10,000 viewers from all over the world to take part in the respective event. Hybrid formats are also supported. For comparison: In 2020 there were over 840. Events of this type have become an integral part of the new reality,” says Dominika Paciorkowska, Managing Director and Board Member of ClickMeeting.
In addition, the platform has also further established itself as a place for online meetings, including all types of team meetings, business meetings, board meetings and online meetings organized by educational institutions, such as parent meetings or advisory board meetings (12 percent of all events).
“It cannot be denied that the year 2020 in particular has definitely accelerated the pace of digitization of communication. But the last year has shown that online events of all kinds – including online meetings and webinars – have become an integral part of our everyday lives. Both organizers and participants of online events have become much more aware of their needs and expectations of technology in 2021,” adds Paciorkowska. “Additionally, we’ve seen increases of more than 300 percent in events and attendance globally during the pandemic.”