Choosing the platform on which an ecommerce business wants to operate can already make or break its success. Here are some of the key criteria to look out for to ensure your ecommerce platform is fast, effective, flexible and able to meet the needs of your business model.
Cloud-based platforms typically cost less and are easily adaptable to changing business needs. All you have to do is pay a fixed monthly/annual fee based on your needs and you’re good to go. The advantage: costs for software and hardware licenses can prove to be expensive, but are not applicable with cloud-based offers.
Plus, with cloud-based platforms, you don’t have to worry about maintaining IT infrastructure, dealing with vendors, and signing service contracts. The technology provider takes care of these aspects for you and securely manages the platform.
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It is important that the platform can optimally support your business not only today but also in the future.
Implementing a platform that cannot grow and adapt with you is ultimately a waste of time and money. As technology, customer demands and market opportunities change, you need to be able to easily adapt to these changes.
Most ecommerce platforms provide the necessary features to launch a basic online store out-of-the-box.
Still, there may be times when you need to add new features like support for additional payment and shipping methods. You should be able to easily determine how you want your site to function. Therefore, it makes sense to choose a platform that has the flexibility to meet your business needs and create an outstanding customer experience.
4. Seamless connections
The platform you build your store on should be able to work with your existing business systems like CRM, CMS, ERP and others.
This requires easy integration with key enterprise systems via proven APIs, with no code intervention required.
Don’t want to waste your valuable resources integrating different systems or lose business-critical data? Then use an ecommerce platform that works with your existing systems.
5. Strong community and partner network
As your business grows, you may need expert help.
It is therefore advisable to choose a platform that maintains a large network of solution partners and developers at several locations. The larger the network, the easier it will be for you to find a partner who knows your industry and can support you in realizing your business needs.