How to Add ads.txt File in WordPress: Methods with and without Plugins

In the realm of digital advertising, the ads.txt file plays a crucial role in enhancing transparency and combating ad fraud. Developed by the IAB Tech Lab, this file addresses issues like domain spoofing and fake inventory arbitrage, ensuring that brands and advertisers can confidently purchase authentic digital media. By implementing an ads.txt file, website owners can not only secure their digital assets but also potentially increase their ad revenue.

What is ads.txt and Why is it Important?

The ads.txt file serves multiple purposes:

• It enhances transparency in the advertising ecosystem.
• It protects against ad fraud, making it harder for scammers to profit from illegitimate inventory.
• It helps increase the overall ad revenue for websites.

This guide will walk you through two methods of adding an ads.txt file to your WordPress site: using a plugin and manually through cPanel. Choose the method that best suits your needs.

Adding ads.txt File in WordPress with a Plugin

Using a plugin simplifies the process of adding an ads.txt file. We will utilize the Ads.txt Manager plugin for this purpose.

Step-by-Step Instructions:

1. Open Your Dashboard: Log in to your WordPress admin area.
2. Install the Plugin: Navigate to Plugins > Add New. In the search bar, type ads.txt. Locate the Ads.txt Manager plugin and click Install Now. Once installed, click Activate.
3. Access Ads.txt Settings: Hover over Settings in the sidebar and select Ads.txt.
4. Enter Your Certification Authority ID: Input your Certification Authority ID (ads.txt code) into the designated box and click Save Changes. This action will create your ads.txt file.
5. Verify the File: To ensure the file is created, visit your website’s URL followed by /ads.txt (e.g., https://yourwebsite.com/ads.txt).

Adding ads.txt File in WordPress Without a Plugin

If you prefer a manual approach, you can add the ads.txt file through your cPanel. Here’s how:

Step-by-Step Instructions:

1. Access Your cPanel: Log in to your cPanel account.
2. Copy the Certification Authority ID: Obtain your ads.txt code and copy it.
3. Open File Manager: Find and click on File Manager in the cPanel dashboard.
4. Navigate to public_html: Locate the public_html folder and click on Upload.
5. Upload the ads.txt File: Upload your ads.txt file here. Once uploaded, you should see it listed in the directory.

Frequently Asked Questions

Q: What is the purpose of ads.txt?

A: The ads.txt file is designed to provide transparency in the digital advertising space by allowing publishers to declare who is authorized to sell their ad inventory, thereby protecting against fraud.

In today’s digital landscape, ensuring your website is equipped with an ads.txt file is not just a recommendation—it’s a necessity for maintaining security and enhancing ad revenue. If you have any questions or need further assistance, feel free to reach out in the comments section below.

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