Do good with payment technologies -

Do good with payment technologies

Consumers are increasingly paying attention to brands’ commitment to social and environmental responsibility. Marketplaces can take advantage of this development and support the willingness to donate with the right technologies. Pierre Lion from MANGOPAY reveals how this can be achieved.

What about the willingness of German consumers to donate and why is this topic relevant for marketplaces?

The social and ecological commitment of brands is increasingly becoming a decisive factor in the purchasing decisions of German consumers. According to a survey, two out of three customers (65 percent) are willing to pay higher prices if the manufacturer of a product is socially committed. In order to meet these new demands, more and more companies are promoting social projects. Marketplaces play an important role here, because they are an important success driver for many providers. Those who integrate the option of supporting social projects into the payment process as standard are ahead of the curve here. To help businesses do this, MANGOPAY offers marketplaces a new way to engage their community and encourage their generosity on a daily basis. And they do it by supporting charities that align with their values. All donations made through this solution go to a charity of their choice.

How can such an integration look like in practice?

The “Charities” offer is a solution that allows our customers to create a donation offer in favor of a selected organization over a certain period of time. To do this, we bring the respective marketplace into contact with clubs and also take on the regulatory and operational implementation of fundraising. It has never been so easy to act together: With our new feature, entire marketplace communities are mobilized to support clubs for the major social and ecological challenges.

What requirements must marketplaces create and how can they smoothly integrate the donation option into the payment process?

It has never been easier for marketplace users to donate to non-profit organizations than with our “Charities” offering. The integration succeeds in three simple steps:

    1. Creation of a wallet for the charity via the dashboard of the partner marketplace.
    1. Integration into the payment workflow, ie the forwarding of the donations via our API to the wallet of the association according to the planned workflow.
    1. Creation of an interface that allows customers of the partner marketplace to make a donation.

Our marketplace partners can easily use our technology to support the clubs of their choice with a simple click and contribute to the development of the non-profit organizations of their choice.

Is this solution already available and operational in Germany?

The first steps towards solidarity are not always easy. Our “Charities” offer offers all our international clients the opportunity to take the first steps towards social responsibility and sustainable development. Our German customers like Chrono24, Expatrio or Elopage can easily activate this option to help local charities in difficult times and choose from a predefined list of recognized organizations like Le Refuge, Sidaction, Doctor without Borders (Ärzte ohne Grenzen), SOS Villages d ‘Enfants (SOS Kinderhilfe), Secours populaire français, SPA, Planète Mer, Care France and Médecins du Monde. So far, only French organizations have joined the program. But I would like to warmly invite all German non-profit associations to join our network of partner organizations. In short, any nonprofit looking to diversify its revenue streams through a new acquisition channel can join our network and benefit from the donations consumers make when they shop online.

How do you assess the future development of the newly introduced feature?

We strive to shape the future of exchanges by building powerful payment technologies for entrepreneurs to shape the platforms of tomorrow. Our goal is to simplify the activities of marketplaces and enable them to make their business a success. We are convinced that our customers are actively involved in shaping a positive future. This requires vision and willingness to perform. That’s why we strongly believe in the “Charities” feature, which relies on the power of the collective to transform small individual actions into large solidarity projects.

As for the data, for understandable reasons we can’t share any results yet as the offering only officially launched in early February. For several days, our main challenge was convincing associations to join the partner network and convincing marketplace customers to join the movement. So far, without having really launched the communication campaign, we have recruited more than fifteen associations and about a dozen marketplaces for this service. This is a very good start, which we are now building on.

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