Disaster recovery in hybrid cloud context

Disaster recovery in hybrid cloud context

Should a disaster strike within an organization from an IT perspective, be it a major cybersecurity incident or otherwise, organizations must be prepared to keep the business running with a solid disaster recovery plan.

Business continuity (BC) and disaster recovery (DR) are two sides of the same coin, explains Rubrik, the expert in zero trust data security.

The reality of data management

In our opinion, it is no longer enough for companies to just back up their data. To ensure business continuity and compliance, and be prepared for rapid recovery in the event of a disaster, they need a comprehensive, efficient data management strategy.

With a robust and well-structured data management approach, companies can protect themselves against the following risks:

  • Costly downtime
  • lost sales
  • Financial impact of non-compliance with regulations
  • Loss of customer trust and loyalty
  • Damage to brand reputation
  • The right data management strategy has the added benefit of driving innovation, reducing storage and hardware costs, and freeing up resources.

In 2020, the global data volume was 59 Zettabytes, in 2021 this number is estimated to have risen to 79 ZB. The exponential growth of data coupled with the move away from physical offices means more forward-thinking businesses are turning to the public cloud for data management and storage. In the second quarter of 2020, public cloud IT infrastructure spending exceeded traditional IT infrastructure spending for the first time, a trend that is expected to have continued in 2021.

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Data is expensive

Implementing the right disaster recovery strategy is critical for any size organization. The ability to restore IT operations within the specified recovery time (RTO) and point in time (RPO) is critical to business continuity. One of the most expensive aspects of implementing a DR or data management strategy is the cost of securely storing data and applications that must be available when needed.

In the past, companies have spent a lot of money on software and hardware for DR sites. They also relied heavily on skilled administrators to perform the complicated and tedious manual processes of data backup and recovery and to maintain the hardware on site. The IT team that was busy with rudimentary data backup and maintenance could not attend to other business initiatives. The return on investments in the recovery sites was extremely low.

In the eyes of many, DR was unremarkable, didn’t contribute to innovation, took time away from skilled resources and didn’t bring in money, so it was considered a low priority until disaster struck. Then, without a proper recovery strategy, companies could not get back on track in a timely manner. Too late they learned why DR is a business must.

Transforming Disaster Recovery Strategies in a Hybrid Cloud World

Today, IT infrastructures are more complex, there is exponentially more data in circulation, and business dependence on that data is far greater. The good news is that more and more business leaders are realizing the importance of disaster recovery and data management for business continuity and compliance: In 2020, data regulators with GDPR and HIPAA have reinforced those arguments. There is now greater support for DR and organizations are driving adoption of hybrid cloud or cloud-first.

Enterprise Architects, who are responsible for aligning corporate IT with business goals, face significant challenges. Your time is already stretched between innovating, complying with regulations and keeping business running in a data and technology-driven economy. Too often they are still struggling with outdated legacy solutions or struggling to implement hybrid architectures that seem too complex to protect and monitor. That does not have to be that way.

Rubrik developed its concept of Zero Trust Data Management to ensure data is always available and recoverable, no matter where that data resides. Companies consistently report that they are getting a lot of new value from their backup data thanks to the automated, policy-driven approach to data management and data protection. Recently, Rubrik continued to innovate with Andes version 5.3. One of the new features is Rubrik’s support for VMware Cloud on AWS.

Certified simplicity for VMware Cloud on AWS

VMware Cloud on AWS is an integrated cloud offering co-developed by Amazon Web Services (AWS) and VMware. It enables companies to seamlessly migrate and extend their VMware vSphere-based on-premises environments to the AWS Cloud.

Here’s the good news for VMware, AWS, and Rubrik customers: Rubrik is now from

VMware certified for VMware Cloud on AWS. It will be easy for businesses to take advantage of Rubrik Cloud Data Management (CDM), a software-defined platform that provides backup, recovery, replication, search, analysis, archiving, compliance and copy data management in a secure structure via VMware vSphere Location and VMware Cloud on AWS combined.

KISS Rule: Keep IT Simple and Seamless

Securing VMware applications is critical, but doesn’t have to be complicated. “VMware Cloud on AWS provides organizations with a seamless transition from on-premises to cloud, simplifying deployment and eliminating the need for partners to redesign solutions for the AWS Cloud,” said Narayan Bharadwaj, VP Product Management, VMware. “Solutions like Rubrik Cloud Data Management help organizations simplify their data management strategy, reduce costs, increase productivity and create operational consistency across diverse environments. Making life easier for businesses, keeping their data and applications secure, and helping them innovate and achieve more is important to Rubrik – and it is important to VMware.”

With Rubrik and VMware Cloud on AWS, organizations can easily manage virtual environments with policy-driven automation. The solution thinks ahead and relieves IT specialists. As a result, organizations can now deliver rapid RTOs, realize significant immediate savings, and accelerate application development.

Rubrik’s Zero Trust Data Management enables a policy-driven approach to data protection, delivering:

  • Backup and Restore
  • Offsite replication and disaster recovery
  • data archiving
  • search and analysis
  • Test and development workflows

Cost-effective, automated, multi-layered protection

With Rubrik and VMware Cloud on AWS, organizations have a single control plane for their data management and DR strategy. “Set-it-and-forget-it” automation sends specific data to different levels of cloud tiering, resulting in significant cost savings.

Rubrik has worked closely with VMware since its inception. Support for this new offering extends all of these benefits to the cloud platform, giving organizations an SLA policy model, a single point of management, a familiar user interface, and the ability to seamlessly move workloads between the two platforms. It’s the same trusted Rubrik product, just in a different place where it’s just as easy to use.


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