It’s not always easy to write informative and entertaining at the same time, but your readers will thank you. It is extremely exhausting to struggle through a text that is informative but written in a deadly boring manner. Therefore, make sure to present good content in a reader-friendly way. But that doesn’t mean that you have to include the obligatory joke as an icebreaker at the beginning of a post. In order to find the right tone, the most important thing is that you know the target group exactly. Do you value serious manners or can you say a flippant thing to loosen things up? Do you use the first name for your readers, or is the you better? In order to clarify such questions, it makes sense to orientate yourself to publications from your subject area that you yourself find worth reading.
Photos, videos or graphics also have a relaxing effect: Complex issues can often be explained better with these than with text. In addition, visual stimuli are a pleasant change for the brain. With a suitable photo, you can also influence the mood that your post should create in readers. If you create your website with WordPress, the integration of images is not a problem. The WYSIWYG editor makes it easy to add and align files, just like in word processing programs such as Word. If you plan to use third-party multimedia in your posts, be sure to keep that in mind copyright: Only use works with a Creative Commons license that grants you the rights to use them.