Choosing a WordPress theme: 5 tips you should consider

Once you have cleared the first hurdle and successfully installed WordPress, the next step is usually to choose the right theme. But how do I find the right WordPress theme when there are tens of thousands of them out there? In this post, we show what you should look out for when looking for the perfect theme.

1. What purpose should your website serve?

WordPress is designed for all types of websites. Whether online shop, blog or the classic website for company presentation – everything is possible. The user should determine where the journey is going and for this very reason, there is an incredible selection of different themes on the market. It makes sense to first think about the purpose and content of the website before looking for the right theme. Valuable information on the required functionality and presentation can be collected. The key is to find a theme that is designed to do what you are trying to do with it. Let’s take a look at two of the most popular WordPress themes to see the key differences.

For a blog with an economic focus, the right, text-heavy and simple theme would certainly be the right choice. The wide header image of the left theme would suit a photographer, which is why he would be better served with Twenty Seventeen. Would it be possible to blog with Twenty Seventeen? Yes, of course, but you will save yourself numerous changes if you use a theme that is in line with what you intend to do.

2. Theme performance

In one of our posts, we already pointed out the importance of website loading speed. Fast page loading will not only improve user experience, it can also benefit search engine ranking, conversion rate, and product sales. For this reason, it makes sense to take a close look at the performance of the theme before buying it. But what reasons can actually lead to loading times being lengthened by a theme? Most of the time it is one and the same culprit: too many features/animations, bad coding or the excessive use of large file formats in the form of videos, photos etc. Before buying a theme, the performance can be determined relatively quickly with analysis tools such as Pingdom. The URL of the respective demo can be used to carry out the test. You can find out how this is to be implemented in detail and which loading times are considered good in our article on WordPress performance.

3. Choose a responsive theme

Responsive design means that a website is easy to use – not just on a laptop, but on mobile devices as well. Responsive is not an option, it is a MUST. More than half of all website visits are made via mobile devices. If you are aiming for the top ranks of the mobile search results on Google etc., you should place great value on responsive web design. In most cases, current themes are already “mobile-friendly”. If you want to be on the safe side, you can use Google’s test for optimization for mobile devices or vary the screen size of the browser. If the layout adapts to the screen size, then it is responsive.

Mobile optimization test

4.Visual Page Builder

We are big page builder fans! With a page builder you can design your website LIVE design via the frontend interface. Every change is immediately visible and this opens up completely new possibilities, especially for beginners. In addition, many functions are already integrated, so that no additional plugins for features such as sliders or contact forms have to be installed. Some premium themes come with built-in page builders. You can also look around for a page builder plugin for your theme and install it afterwards. In the latter case, not all features may be supported.

Visual page builder

5. Theme updates and support

A theme can completely change the way you work. Inexperienced WordPress users should consider support via forums, emails or tickets. If it’s a Premium (paid) theme is usually at least 30 days of support included in the price. If there are any problems, support will help you to fix them. at free themes support is not offered in most cases. It’s understandable for everyone that developers can’t spend hours handling requests for a free product. In addition, WordPress themes should be updated regularly. Over time, new security measures need to be applied, bugs need to be fixed, etc. A theme that is not updated regularly is not a good theme.

Choosing a WordPress theme – conclusion

A good theme should not meet 2 or 3 of the above points. The truth is that all points are related. It’s better to spend a couple of euros for a good theme than to start with a bad theme and then have to start all over again afterwards. You can get a good theme for less than €100 and can then use it as often as you like, receive support in the event of problems and receive regular updates. I hope this post has helped you so that you can now identify and avoid the really bad themes.

As a full service agency, we are happy to help with the implementation from development to design and film. To ask? Suggestions for improvement or suggestions? Tell us in the comments.