Blog for scientific reflection on current developments in the music industry

Final report: “The effects of the corona pandemic on the music job market in Austria”

The corona pandemic has shaken the Austrian music industry like never before since the Second World War. In particular, the music event business has come to a virtual standstill nationally and internationally in the last two years. As a result, the most important source of income for musicians – concerts at home and abroad – has dried up.

The online survey conducted by the Institute for Cultural Management and Gender Studies (IKM) from February to March 2021, in which 1,777 musicians working in Austria[1] participated proves the drastic extent of the financial losses of the respondents. In the period from 03/15/2020 to 03/14/2021, 86% suffered a loss of income from music-related activities. 31% of those who reported their losses in the survey lost more than €10,000. 91% of those surveyed named the cancellation and postponement of concerts in Austria and abroad as the main reason for the loss of income. Above all, it is the combination of losses from several jobs that has caused very high income losses. The freelance musicians, who make up half of the respondents, lost a lot. 45% of those who are exclusively freelance have lost more than €10,000 per year in income. An additional employment relationship reduces the amount of losses, but this does not change the fact that a large proportion of this group – 93% of those surveyed – also have lost income. Only the musicians employed exclusively in the music sector are less often affected by loss of income and the amount of the losses is also limited.

The report can be downloaded in pdf format here:

The effects of the corona pandemic on the music job market in Austria

Continue reading ‘Final report: “The effects of the corona pandemic on the music job market in Austria”‘

The Economics of Music – 2nd edition

In July 2021, the second updated and completely revised edition of The Economics of Music was published, which was described in the TIMES Literary Supplement by cultural economist David Throsby as “comprehensive and well documented … [that] draws on the draws on the author’s prodigious knowledge of the industry”.

The income situation of musicians in the COVID-19 pandemic

A more in-depth analysis of the data generated by the Online survey on the economic situation in the Austrian music job market during the Corona crisis could be gained shows that different groups of musicians are affected to different degrees by loss of income. On the one hand, it is striking that singers had higher losses than instrumentalists and, on the other hand, male respondents lost more than women. The difference between music genres is less pronounced, although some genres have performed noticeably worse than others.

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International Journal of Music Business Research – April 2021, vol. 10, no. 1

The April 2021 issue of the IJMBR is published for the first time in cooperation with Sciendo/DeGruyter and the open source articles can be downloaded free of charge.

Volume 10, no. April 1, 2021

Editorial by Guy Morrow, p. 1

Gerardo Chaparro & George Musgrave: Moral Music Management: Ethical Decision-Making After Avicii, pp. 3-16

Jessica Edlom & Jenny Karlsson, Hang with Me—Exploring Fandom, Brandom, and the Experiences and Motivations for Value Co-Creation in a Music Fan Community, pp. 17-31

Benjamin Toscher: Resource Integration, Value Co-Creation, and Service-dominant Logic in Music Marketing: The Case of the TikTok Platform, pp. 33-50

The Austrian music job market in the COVID-19 pandemic

A study on the effects of the corona pandemic on the Austrian music job market shows that those working in the domestic music business have suffered major income losses as a result of corona-related measures and travel restrictions. 86% of those surveyed stated that they had lost money due to official restrictions and the resulting cancellation of music events. However, it can be assumed that the losses were much higher because many projects could not be implemented at all due to the lockdowns and no specific losses were associated with them. This also explains why only 31% of respondents said they lost more than €10,000 in income between March 15, 2020 and March 14, 2021.

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The ecology of music streaming

The corona pandemic has given music streaming an additional boost, which can be seen not only in the growth in sales of streaming services, but also in many new streaming solutions for live music events. This has not only increased the streaming offer, but also the data consumption and the associated energy consumption have increased. Even before the Corona crisis, reports appeared in the media in which streaming was harmful to the climate and the term streaming shame, based on flight shame, was making the rounds.[1]

This blog post now explores the question of what carbon footprint music streaming leaves behind and how ecologically sustainable the music streaming economy is? Continue reading ‘The Ecology of Music Streaming’

Survey to determine the economic effects of the corona pandemic on the Austrian music job market

The Institute for Cultural Management and Gender Studies (IKM) of the mdw – University of Music and Performing Arts Vienna will conduct a until mid-March 2021 Online survey to determine the economic impact of the corona pandemic on the Austrian music job market through.

Link to the survey:

Due to the current situation, it is particularly important if as many affected people as possible who are working as prospective musicians or in music-related professions in Austria take part in this survey and Complete the questionnaire to the endso that the answers can be taken into account in the statistical evaluation.

The IKM project team is looking forward to lively participation

The Music Event Economy in the COVID-19 Pandemic – Live Nation

Due to the COVID-19 pandemic, the music event industry is in its worst crisis since World War II. Since March 2020, there have been almost no live music events in most countries. Concerts and music festivals have been canceled or indefinitely postponed due to lockdowns and social distancing measures in place. As early as the end of March 2020, a survey by the German music industry associations estimated the loss of income in the German music event industry for the period from April to September 2020 at EUR 4.54 billion. In the meantime, this value has added up to more than 10 billion euros due to the ongoing closure of venues and the cancellation of music festivals.

However, it is important to remember that the live music sector is highly fragmented and diverse. The international concert market is dominated by the big live music conglomerates such as Live Nation, Anschutz Entertainment Group (AEG) and the German company CTS Eventim. These corporations control an oligopolistic music event market with an unmanageable number of small and medium-sized concert organizers, booking and management agencies, which mostly operate at local or regional level and have no influence on the market structures and processes. Above all, these small and medium-sized players in the live music business are suffering particularly badly from the actual closure of the entire sector and are dependent on government support measures. But what is the situation for the live music companies? Is their existence also in danger? This blog post attempts to answer that question by analyzing the impact of the COVID-19 pandemic on the world’s largest music venue and ticketing company, Live Nation. For this purpose, Live Nation’s quarterly reports for the period from January to September 2020 were evaluated with regard to the effects of the pandemic and Live Nation’s strategy for crisis management was examined in more detail.

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