6 awesome WordPress SEO tips ⚡ that you probably don’t know yet in 2022

You probably use WordPress because it’s an easy way for you to run your blog or website – hence these WordPress SEO tips. The content management system is comparatively uncomplicated to use and therefore presents you with few problems. In everyday life everything runs smoothly and the entire CMS can be adapted to your own wishes via plugins and themes.

Most of what happens in WordPress takes place automatically. So you don’t have to worry about anything. An exception here is the topic of search engine optimization, because this is directly related to the user experience and the actual content. Although many plugins already give you help in this area, SEO should always be done manually and never automatically. You can only achieve rankings and keep them permanently with the right SEO measures. This often doesn’t work very well when it’s automated, and if it does, it only works for a short period of time.

In this post I will show you my personal WordPress SEO tips for WordPress. Little things and sometimes bigger things that you certainly didn’t know yet, but which will help you massively to secure your rankings. All 6 WordPress SEO tips concern on-page SEO.

1. Use a WordPress SEO plugin

The important things first!

Every WordPress blog should use one of the major SEO plugins:

SEO can be complicated and time-consuming. With the right SEO plugin for WordPress, you can save time and at the same time be reminded of the most important SEO measures. I’ve been using Yoast SEO for my websites for many years. Even with my customers, if they have no other preferences.

WordPress SEO plugins automate many optimizations so you don’t have to think about them anymore. The sitemap is created automatically and the meta tags are generated according to a scheme.

WordPress SEO Tips: Optimizing ReadabilityWordPress SEO Tips: Yoast SEO Readability Optimization

You can use the suggestions to get valuable ideas, especially when optimizing your texts. But remember, these are only recommendations, don’t let the traffic lights confuse you.

Some of the following WordPress SEO tips are based on these plugins.

What many newcomers underestimate are WordPress permalinks or URL slugs. First of all, the permalinks determine the appearance of the URL itself. For example, it is decided here whether and how folders are displayed within the URL and whether names or IDs are used for contributions. Here it is important to ensure that the URLs do not end up being too long. Keywords should also be included, which is why IDs are not necessarily practical or recommended.

The slugs themselves affect the post and how it is rendered within the permalink. For example, if the name of your article is “How to cook a vegan pasta pan”, the slug should be shortened so that it no longer contains filler words. The URL without shortening would then look like this for permalinks with names:

https://meinneuerblog.de/wie-ihr-eine-vegane-nudelpfanne-kochen-koennt

Permalinks should be short and descriptive.Permalinks should be short and descriptive.

Ideally, however, the URL should be kept as short and rich in keywords as possible. So you can use the slugs to shorten them and make them prettier that way. I would make them look like this:

https://meinneuerblog.de/vegane-nudelpfanne-kochen

Beginners tend to underestimate all of this. However, the URL is extremely important. Among other things, because it appears visually more appealing and therefore increases the click rate. But it also makes sense to use a short URL from an SEO point of view, since Google only wants to see important things and the URL should therefore be freed from superfluous filler words. The minimal extra effort is therefore worth it.

3. Add alt text and captions to images

Pictures are valuable, especially on a blog. After all, many articles deal with a specific topic and that can be shown. Let’s stay with the pasta pan just mentioned. The item picture here could be the finished result. A steamy and delicious pan-fried pasta that will make you want to try the actual recipe. But is that enough?

Use alt text to accurately describe images.Use alt text to accurately describe images.

No of course not. More images should be included throughout the article. In this case, for example, from the manufacturing process and the different stages up to the finished dish on the plate. It is important that each image has appropriate alt text and a caption.

Images always work best in terms of SEO when they have descriptive text surrounding them. Simply inserting an image somewhere, on the other hand, is far less effective. This is why captions and alt text are so valuable. take your time Many people who don’t have much to do with SEO add pictures but forget to describe them accordingly. But that is exactly what makes the difference in the end.

4. Optimize and compress what is possible

File optimization and caching with WP RocketFile optimization and caching with WP Rocket

Speaking of the pictures, let’s stay with them for a moment. Have you ever thought about compressing your images? You can reduce the memory consumption of almost any image without this becoming visible in terms of quality. There are many different WordPress plugins that automatically take over this compression when uploading. ShortPixel or Imagify for example.

The result of this compression is that each individual image uses less memory. The same in turn means that they can be downloaded much faster by your visitors. The loading time decreases and in the end, of course, Google likes that too. This WordPress SEO tip kills several birds with one stone.

The same applies to the source code of your website. With automatic tools such as Autoptimize or caching plugins such as WP Rocket, which have already integrated such Minify measures, your website’s code becomes significantly smaller without anything changing for you. This reduces the loading times for your visitors, improves the values ​​and thus automatically ensures good search engine optimization again.

5. Generate sitemap and send to Google

WordPress SEO Tips: XML Sitemap by Yoast-SEOXML sitemap from Yoast-SEO

The sitemap is also often forgotten. Granted, it’s not as important today as it was a few years ago. Google is now very good at crawling websites and blogs itself and also easily recognizes new or updated content. A sitemap is usually not necessary for this.

Now comes the but. A sitemap is simply faster. A sitemap signals Google much more efficiently when new content is added, old content disappears, or updates are made. In WordPress, the sitemap can also be created automatically via plugins. It is best if you then enter them in the Google Search Console and add them to your website.

6. Don’t index inferior content

noindex for pages with no valuable content.noindex for pages with no valuable content.

Here’s a tip for everyone who has already implemented a lot and is still wondering why Google isn’t making any headway in terms of SEO. In the meantime, Google doesn’t like it when a website simply releases all its content for indexing without thinking about it. Inferior content should not be passed on to Google and ideally should not appear on your blog.

First of all, this means category pages, tag pages, contact pages and any form of content that does not offer any added value. You should not let Google index such things. You will find the necessary settings for this in your SEO plugin.

Furthermore, it is also clearly about the article itself. Deleting content is just as much a part of search engine optimization as creating it. Weak content no longer has a right to exist.

If an article is 300 words and has no real value, then delete it from your site entirely or revise it to make it valuable. Content cutting, as it is called in English, means nothing other than removing what has no quality.

Away with it! SEO is more radical than ever these days, and with good reason. Anything that has no added value is thrown out.

Why SEO is important even for small blogs and websites

The six WordPress SEO tips above were my personal favorites because they address exactly the aspects that are often forgotten. Sometimes WordPress SEO is simply underestimated. Nowadays, successful search engine optimization means much more than just a few keywords and backlinks.

It’s all about quality content and perfect performance. It’s about no longer delivering just anything to Google, but only the best of the best. With WordPress, this has become very easy thanks to many plugins. At least if you know how to do it. Hopefully the latter is now clear.

I look forward to your comments and, of course, to practical experiences. So try it out right now and adapt your blog accordingly. Good luck in the search results.