WordPress Newsletter Plugin

17 WordPress newsletter plugins and how to install them

Many of the newsletter tools mentioned offer free tariffs. If you want to take a closer look at them, click here for the article about tools that you can use to create newsletters for free.

Install external WordPress newsletter plugin

CleverReach plugin in backend menu

The integration depth of the individual newsletter plugins is quite different. Depending on which newsletter software you choose, the functions in the WordPress backend vary in scope. I’m focusing on CleverReach again here, because I use the plugin directly in this blog myself.

The main function of the WordPress newsletter plugin is the convenient installation of registration forms. Theoretically, this can also be done without a plugin, but it is much more impractical.

You would have to copy a rather long code snippet from the CleverReach account and paste it on a WordPress page. How the form then blends into the overall design of the site is a bit of a hit and miss. And afterwards there is usually some programming tinkering. I’m relatively uninterested in that.

But first things first: After installation and activation, CleverReach fits seamlessly into the side menu of the WordPress backend. The options are (fortunately) manageable. There are these views:

These settings are all made quite quickly. You can then add the form to the page:

  • Via shortcode in pages and posts or
  • via widget in the sidebar or other widget areas.

You can read a more detailed explanation of how to integrate CleverReach’s WordPress newsletter plugin into your WordPress website here.

Fully integrated newsletter tools

If you don’t want to use classic newsletter software, you can choose from various newsletter plugins in the WordPress plugin directory. These plugins bring all the necessary newsletter functions directly into the WordPress backend.


  • Automation and connection with WooCommerce possible
  • Good stats
  • Lots of templates


  • Subscriber preferences for differentiated delivery
  • API for more interfaces
  • Templates and forms flexibly adaptable

Email Subscribers & Newsletters

  • Automatic welcome mail to new recipients
  • Planning of newsletter mails via cron job

ALO EasyMail Newsletter

  • Batch sending: Delayed sending of newsletters to avoid server overload and suspected spam
  • Tagging with tags that can also be used as placeholders in the newsletter

SendPress Newsletters

  • Templates and forms can be flexibly adapted (without coding)
  • Interesting additions in the Pro version (e.g. analytics integration)

Newsletter managers

  • Automation via cron job
  • Batch sending: Delayed sending of newsletters to avoid server overload and suspected spam

Install internal WordPress newsletter plugin

As an example for the installation of an internal WordPress newsletter tool, I use the quite popular plugin MailPoet. I have already used the newsletter plugin in several WordPress websites.

MailPoet is one of the free newsletter tools. At least up to 2,000 recipients MailPoet remains free. And the WordPress Newsletter Plugin essentially provides the functionality registration forms, Subscriber Management and Newsletter dispatch.

MailPoet in the WordPress backend

MailPoet in the WordPress backend

Similar to CleverReach, MailPoet fits into the left navigation of your WordPress backend. Among other things, you can use this to go directly to the subscribers. Subscribers can register using forms that you can also design using the WordPress backend.

It is practical that you can also use the newsletter plugin to send the newsletter yourself. And also one automated shipping is possible:

  1. MailPoet/Newsletter, on top “Create a new email” click.
  2. automatic Configure newsletter:

Create an automatic newsletter with the MailPoet newsletter plugin

Create an automatic newsletter with MailPoet


WordPress newsletter plugins are generally always recommended if you want to do newsletter marketing and have a WordPress website. Above all, the plugins make it much easier to integrate the registration forms. They are also technically more stable.

When asked whether you should choose the newsletter plugin of a classic newsletter tool such as CleverReach, or rather a completely integrable newsletter tool (e.g. MailPoet), I would personally always recommend a classic newsletter tool.

With a completely integrated plugin, you don’t have to book an external newsletter software, but you have to go through all the settings that have to be made with the external software with MailPoet and Co. as well.

In the tool backend itself, the classic newsletter tools usually have better mobile-optimized templates available to you, and the statistics are more convenient.

In my opinion, the most important criterion for classic newsletter software is shipping security. Your emails tend to end up less in the spam of the newsletter recipients. Also, you don’t run the risk of exceeding your email limit set by your website’s hosting provider.

Image by Muhammad Ribkhan from Pixabay

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